The Marketeer's Playbook: Your Guide to Private Equity Marketing Success
Welcome to The Marketeer's Playbook, your go-to resource for everything related to private equity marketing. Whether you're refining your private equity marketing strategy or looking for innovative ways to engage investors, this guide offers actionable insights tailored for brand builders & capital raisers in the private markets.
From best practices in digital marketing to tips on effective communication with limited partners, our playbook is designed to help you stand out among thousands of funds vying for limited LP capital. Stay informed with our monthly newsletter and explore strategies that will elevate you as a Private Equity Marketeer.
Making the Most of SuperReturn Europe 2025
SuperReturn Europe (formerly known as SuperInvestor) is back, this time in Amsterdam, drawing over 1,500 senior private capital professionals, including 500+ LPs and 750+ GPs.
Benchmarking the Modern Private Equity Website
Darien Group recently analyzed 213 of the leading private equity firm websites to identify the design, content, and user experience trends that define today’s best-in-class digital presence.
In an exclusive analysis for Private Equity Marketeer, Darien’s Brogan Wu breaks down the key takeaways from the report.
Raising the Brand with Susan Long McAndrews
Welcome to Private Equity Marketeer’s Raising the Brand, where we delve into the stories and strategies behind the leading brand builders & capital raisers in private markets.
This week we’re joined by Susan Long McAndrews, Executive Advisor at Charlesbank Capital Partners and former Partner at Pantheon
Inside EELP: The Emerging European LP Community Shaping the Next Generation of Allocators
In this feature, we turn to Harry Browning and Daniel Kylander, co-founders of EELP - European Emerging Limited Partners, a community made for and by private market allocators across Europe.
The Tech Map for Brand Builders & Capital Raisers in the Private Markets | October 2025 Edition
Private Equity Marketeer is designed for brand builders and capital raisers. Our platform already hosts directories and reviews of the tools used across the industry. The Tech Map brings this to life visually, showing at a glance the categories and companies making the biggest impact.
Raising the Brand with Josh Clarkson, Managing Director at Prosek
Welcome to Private Equity Marketeer’s Raising the Brand, where we highlight the creative minds and strategic thinkers redefining how private market firms connect with their audiences, build trust, and tell their stories.
Today we’re sitting down with Josh Clarkson, Managing Director at Prosek Partners. Josh advises many of the most prominent names in alternatives on brand, communications, and strategic positioning.
Raising the Brand with Kelly Wiarda, Head of Marketing at Grand Ventures
Welcome to Private Equity Marketeer’s Raising the Brand, where we delve into the stories and strategies behind the leading brand builders & capital raisers in the private markets.
Today, we’re joined by Kelly Wiarda, Head of Marketing at Grand Ventures.
How to Maximize ROI at IPEM Paris 2025: Your Guide to Navigating One of Private Capital’s Biggest Global Gatherings
Your guide to navigating one of Europe’s largest private capital conferences, with tips for GPs on speaking, networking, and getting real value.
Raising the Brand with Stephen Tisdalle, Chief Marketing Officer at Future Standard
Welcome to Private Equity Marketeer’s Raising the Brand, where we delve into the stories and strategies behind the leading brand builders & capital raisers in the private markets.
In this edition, we sit down with Stephen Tisdalle, Chief Marketing Officer at Future Standard, the newly rebranded global alternatives manager formerly known as FS Investments.
Raising the Brand with Oaktree’s Lindsay DeLarme
Welcome to Private Equity Marketeer’s Raising the Brand, where we delve into the stories and strategies behind the leading brand builders & capital raisers in the private markets.
Today, we’re joined by Lindsay DeLarme, who is responsible for leading the execution of Oaktree’s global corporate communications, branding and marketing program activities.
The LP Perspective with Renee Hanna, CFA – Managing Director of Investments & Private Investments at Baylor University Office of Investments
In our latest LP Perspective interview, we turn to Renee Hanna, CFA, Managing Director of Private Investments at Baylor University Office of Investments.
Brand Architecture in Private Markets
A large number of GPs have expanded across private markets by launching new business lines and acquiring other GPs. As they grow into multi-strategy platforms (spanning private equity, real estate, infrastructure, credit, secondaries, etc.), these firms face a critical branding decision: How to structure their brand architecture.
Raising the Brand with Henry Tobias Jones, Global Head of Content at EQT Group
Today, we’re sitting down with Henry Tobias Jones, Global Head of Content and Head of ThinQ at EQT Group. Henry brings a different kind of energy to content in private markets, with a background that spans consumer & retail (Dyson & John Lewis), tech (the AI podcast The Robot Brains), and now private equity.
At EQT, Henry has elevated the role of content, reshaping how one of Europe’s biggest private markets investors shows up in the world – through storytelling, social media, and a clear, human point of view. Let’s get into it.
Q2 2025 Private Equity Events Roundup
The second quarter of 2025 is packed with private equity conferences worldwide. Here’s your comprehensive calendar of key events from April through June
Raising the Brand with Maude Delice
Welcome to Private Equity Marketeer’s Raising the Brand, where we delve into the stories and strategies behind the leading brand builders & capital raisers in private markets. In this series, we highlight the creative minds and strategic thinkers who are redefining how private market firms connect with their audiences, build trust, and tell their stories.
Today, we’re joined by Maude Delice. Maude most recently served as Managing Director at Arkview Capital, where she played a pivotal role in investor relations and capital formation. Prior to that, she spent over seven years at Auldbrass Partners, rising from Investor Relations Associate to VP of Investor Relations, where she led fundraising initiatives, built relationships with LPs, and drove strategic marketing efforts.
Raising the Brand with Yasmine Lacaillade, Founder & Managing Partner at Sinefine
Welcome to Private Equity Marketeer’s Raising the Brand, where we delve into the stories and strategies behind the leading brand builders & capital raisers in private markets. In this series, we highlight the creative minds and strategic thinkers who are redefining how private market firms connect with their audiences, build trust, and tell their stories.
This week we’re joined by Yasmine Lacaillade, Founder & Managing Partner at Sinefine. Sinefine connects limited partners with best-in-class venture firms. Their core focus is on firms with women in leadership roles delivering superior returns.
Raising the Brand with Natasha Azar, VP of Investor Relations at OMX Ventures
Welcome to Private Equity Marketeer’s Raising the Brand, where we delve into the stories and strategies behind the leading brand builders & capital raisers in private markets. In this series, we highlight the creative minds and strategic thinkers who are redefining how private market firms connect with their audiences, build trust, and tell their stories.
Today, we’re joined by Natasha Azar. Natasha is Vice President of Investor Relations at OMX Ventures and is responsible for leading capital formation and managing LP relationships for the funds.
Raising the Brand with Christine Anderson, Global Head of Corporate Affairs at Blackstone, and Catherine McNulty, Global Head of Marketing at Blackstone
Welcome to Private Equity Marketeer’s Raising the Brand, where we delve into the stories and strategies behind the leading brand builders & capital raisers in the private markets. In this series, we highlight the creative minds and strategic thinkers who are redefining how private market firms connect with their audiences, build trust, and tell their stories.
Today, we’re joined by Christine Anderson, Global Head of Corporate Affairs, and Catherine McNulty, Global Head of Marketing, who have been pivotal to the effort of crafting and amplifying Blackstone's voice. In this interview, they share insights and perspectives on how Blackstone raises its brand, builds lasting value, and sustains growth.
How To Fundraise in The Toughest Market in Two Decades(i.e., Relationship Selling 101)
Last week, GTMfund could finally announce their second venture fund: GTMfund II. The news was picked up by TechCrunch, BetaKit, and many others.
Their initial target fund size was $50 million, and despite one of the most challenging fundraising environments for both funds and startups in recent history, they surpassed that goal, closing at $54 million.
Read more about their approach in a guest article from GTMFund.
AI in marketing, what’s out there for marketing professionals in the private markets?
What tools are out there, and how are others leveraging them right now? Below is a comprehensive guide to how AI can be leveraged by brand builders in the private markets (and their portfolio companies) and a list of the tools to do so.