The Marketeer's Playbook: Your Guide to Private Equity Marketing Success
Welcome to The Marketeer's Playbook, your go-to resource for everything related to private equity marketing. Whether you're refining your private equity marketing strategy or looking for innovative ways to engage investors, this guide offers actionable insights tailored for brand builders & capital raisers in the private markets.
From best practices in digital marketing to tips on effective communication with limited partners, our playbook is designed to help you stand out among thousands of funds vying for limited LP capital. Stay informed with our monthly newsletter and explore strategies that will elevate you as a Private Equity Marketeer.
Raising the Brand with Nick Moran, Founder and General Partner of New Stack Ventures
Welcome to Private Equity Marketeer’s Raising the Brand, where we delve into the stories and strategies behind the leading brand builders & capital raisers in private markets.
This week we’re joined by Nick Moran, Founder of New Stack Ventures and host of The Full Ratchet.
Raising the Brand with Sophie Buonassisi, SVP of Marketing at GTMfund
Welcome to Private Equity Marketeer’s Raising the Brand, where we delve into the stories and strategies behind the leading brand builders & capital raisers in private markets.
This week we’re joined by Sophie Buonassisi, SVP of Marketing at GTMfund
Raising the Brand with Kathryn Pothier, Partner at Epiris
Welcome to Private Equity Marketeer’s Raising the Brand, where we delve into the stories and strategies behind the leading brand builders & capital raisers in private markets.
This week we’re joined by Kathryn Pothier, Partner at Epiris
8 Private Equity Podcasts to Listen to in 2026
Which podcasts should private equity professionals listen to in 2026? Find out here.
Introducing the GP Brand Directory
Bringing together ~5,000 private market GPs across North America and Europe, combining LinkedIn presence and estimated monthly website traffic (Semrush) in one place, alongside firm-level context such as AUM, strategy, and geography.
Fund Closes Monthly | November 2025
Every month we bring together the latest fund closes across private equity, venture capital, private debt, real estate, and real assets.
Raising the Brand with Henry Yan - Principal, Capital Solutions at Whistler Capital Partners
Welcome to Private Equity Marketeer’s Raising the Brand, where we delve into the stories and strategies behind the leading brand builders & capital raisers in private markets.
This week we’re joined by Henry Yan - Principal, Capital Solutions at Whistler Capital Partners.
Your Guide to Private Equity Conferences in 2026
Planning your 2026 conference schedule? For marketing and investor relations professionals in the private markets, a well-chosen event calendar is key to successful LP engagement and brand visibility.
Making the Most of SuperReturn Europe 2025
SuperReturn Europe (formerly known as SuperInvestor) is back, this time in Amsterdam, drawing over 1,500 senior private capital professionals, including 500+ LPs and 750+ GPs.
Benchmarking the Modern Private Equity Website
Darien Group recently analyzed 213 of the leading private equity firm websites to identify the design, content, and user experience trends that define today’s best-in-class digital presence.
In an exclusive analysis for Private Equity Marketeer, Darien’s Brogan Wu breaks down the key takeaways from the report.
Raising the Brand with Susan Long McAndrews
Welcome to Private Equity Marketeer’s Raising the Brand, where we delve into the stories and strategies behind the leading brand builders & capital raisers in private markets.
This week we’re joined by Susan Long McAndrews, Executive Advisor at Charlesbank Capital Partners and former Partner at Pantheon
Inside EELP: The Emerging European LP Community Shaping the Next Generation of Allocators
In this feature, we turn to Harry Browning and Daniel Kylander, co-founders of EELP - European Emerging Limited Partners, a community made for and by private market allocators across Europe.
The Tech Map for Brand Builders & Capital Raisers in the Private Markets | October 2025 Edition
Private Equity Marketeer is designed for brand builders and capital raisers. Our platform already hosts directories and reviews of the tools used across the industry. The Tech Map brings this to life visually, showing at a glance the categories and companies making the biggest impact.
Raising the Brand with Josh Clarkson, Managing Director at Prosek
Welcome to Private Equity Marketeer’s Raising the Brand, where we highlight the creative minds and strategic thinkers redefining how private market firms connect with their audiences, build trust, and tell their stories.
Today we’re sitting down with Josh Clarkson, Managing Director at Prosek Partners. Josh advises many of the most prominent names in alternatives on brand, communications, and strategic positioning.
Raising the Brand with Kelly Wiarda, Head of Marketing at Grand Ventures
Welcome to Private Equity Marketeer’s Raising the Brand, where we delve into the stories and strategies behind the leading brand builders & capital raisers in the private markets.
Today, we’re joined by Kelly Wiarda, Head of Marketing at Grand Ventures.
How to Maximize ROI at IPEM Paris 2025: Your Guide to Navigating One of Private Capital’s Biggest Global Gatherings
Your guide to navigating one of Europe’s largest private capital conferences, with tips for GPs on speaking, networking, and getting real value.
Raising the Brand with Stephen Tisdalle, Chief Marketing Officer at Future Standard
Welcome to Private Equity Marketeer’s Raising the Brand, where we delve into the stories and strategies behind the leading brand builders & capital raisers in the private markets.
In this edition, we sit down with Stephen Tisdalle, Chief Marketing Officer at Future Standard, the newly rebranded global alternatives manager formerly known as FS Investments.
Raising the Brand with Oaktree’s Lindsay DeLarme
Welcome to Private Equity Marketeer’s Raising the Brand, where we delve into the stories and strategies behind the leading brand builders & capital raisers in the private markets.
Today, we’re joined by Lindsay DeLarme, who is responsible for leading the execution of Oaktree’s global corporate communications, branding and marketing program activities.
The LP Perspective with Renee Hanna, CFA – Managing Director of Investments & Private Investments at Baylor University Office of Investments
In our latest LP Perspective interview, we turn to Renee Hanna, CFA, Managing Director of Private Investments at Baylor University Office of Investments.
Brand Architecture in Private Markets
A large number of GPs have expanded across private markets by launching new business lines and acquiring other GPs. As they grow into multi-strategy platforms (spanning private equity, real estate, infrastructure, credit, secondaries, etc.), these firms face a critical branding decision: How to structure their brand architecture.