The Marketeer's Playbook: Your Guide to Private Equity Marketing Success
Welcome to The Marketeer's Playbook, your go-to resource for everything related to private equity marketing. Whether you're refining your private equity marketing strategy or looking for innovative ways to engage investors, this guide offers actionable insights tailored for brand builders & capital raisers in the private markets.
From best practices in digital marketing to tips on effective communication with limited partners, our playbook is designed to help you stand out among thousands of funds vying for limited LP capital. Stay informed with our monthly newsletter and explore strategies that will elevate you as a Private Equity Marketeer.
When creation is cheap, judgment is expensive
Ten lessons from Allen Plummer, Global Head of Content at Carlyle, on content marketing in the private markets.
Altvia Launches Investor Engagement Manager, an AI-Native Solution for the Full Life of an LP Relationship
Altvia Launches Investor Engagement Manager, an AI-Native Solution for the Full Life of an LP Relationship
6 key takeaways from our LP AMA on AGMs
For our latest LP AMA, we sat down with Matt Curtolo, a seasoned private markets allocator.
Meet PEM: Diya Nayar
In the Meet PEM Series we introduce the brand builders & capital raisers across our community.
Your Guide to Private Equity Conferences in 2026 & 2027
Planning your 2026 conference schedule? For marketing and investor relations professionals in the private markets, a well-chosen event calendar is key to successful LP engagement and brand visibility.
The Art of Building a Different Kind of Private Equity Firm - Bobby Ocampo on Raising the Brand
We sat down with Bobby Ocampo, Managing Partner at Blueprint Equity. Since co-founding the firm in 2018, Bobby has helped build one of growth equity's standout franchises, partnering with founder-led, capital-efficient enterprise software and technology-enabled services businesses.
Earlier this year, Blueprint closed its oversubscribed $333 million Fund III, its largest fund to date, continuing the firm's focus on helping founders scale through hands-on operational support and disciplined growth investing.
Raising the Brand with Supriya Agarwal, Director of Marketing, Data & AI at SOSV
We sat down with Supriya Agarwal, Director of Marketing at SOSV. Supriya's path took her through Fortune 500 marketing at Gartner, SAP, J.P. Morgan, and Moody’s before she moved into venture, where she's since built two proprietary intelligence platforms from the ground up.
Raising the Brand with Ben Winn, FirstMark’s VP Community & Content
Welcome to Private Equity Marketeer’s Raising the Brand, where we delve into the stories and strategies behind the leading brand builders & capital raisers in private markets.
This week we’re joined by Ben Winn, VP Community & Content at FirstMark
How to Break into Private Equity Investor Relations
In Module 1 of Path to Partner, Andrew Darcovich sits down with Debbie Eidelman, who leads Investor Relations & Fundraising recruitment at PER, to discuss how to break into investor relations.
Meet PEM: Rafael Hubatschek
In the Meet PEM Series we introduce the brand builders & capital raisers across our community.
Introducing the Travel Network: Find Your People, Wherever Private Markets Takes You
Explore the Travel Network, the latest addition to our industry events directory.
Meet PEM: Deepa Balji
In the Meet PEM Series we introduce the brand builders & capital raisers across our community.
Which Metrics Matter to LPs During Each Phase of a Fund’s Lifecycle?
The right metric depends heavily on where the fund is in its lifecycle. What matters during capital deployment is not what matters during the harvest phase, and reporting or evaluating performance without that context leads to the wrong conclusions. You need the right metrics, at the right time, to make the best decision.
IRR, DPI, TVPI, and MOIC: Which Metric Matters and When
A practical guide to the numbers that drive GP-LP conversations across every stage of the fund lifecycle
Meet PEM: Tom Solleveld
In the Meet PEM Series we introduce the brand builders & capital raisers across our community.
What financial advisors are prioritising and what it means for brand builders & capital raisers in the private markets
Blackstone’s Advisor Pulse – Winter 2025 captures how financial advisors across the US, EMEA and APAC are thinking about portfolio construction heading into 2026 .
How to Maximize ROI at SuperReturn International 2026
Your guide to navigating the world’s biggest private capital conference, with tips for GPs on speaking, networking, and getting real value.
Book Feature: The Tao of Fundraising by John Kim
No one understands fundraising like John Kim, who has used these concepts to raise more than $70 billion over the course of his career. Here, he lays out all the concepts that allowed him to rise to the top of the fundraising world.
Raising the Brand with Nick Moran, Founder and General Partner of New Stack Ventures
Welcome to Private Equity Marketeer’s Raising the Brand, where we delve into the stories and strategies behind the leading brand builders & capital raisers in private markets.
This week we’re joined by Nick Moran, Founder of New Stack Ventures and host of The Full Ratchet.
Raising the Brand with Sophie Buonassisi, SVP of Marketing at GTMfund
Welcome to Private Equity Marketeer’s Raising the Brand, where we delve into the stories and strategies behind the leading brand builders & capital raisers in private markets.
This week we’re joined by Sophie Buonassisi, SVP of Marketing at GTMfund