Inside EELP: The Emerging European LP Community Shaping the Next Generation of Allocators
Fund managers face the challenge of distinguishing themselves from a vast pool of investment opportunities.
As the investment world becomes more global and digital, differentiating through brand is key to capturing LP interest.
In this feature, we turn to Harry Browning and Daniel Kylander, co-founders of EELP - European Emerging Limited Partners, a community made for and by private market allocators across Europe.
EELP brings together younger LPs in their 20s and 30s from leading endowments, foundations, pension plans, family offices, insurance groups, and fund of funds.
Its mission is simple yet powerful: to foster collaboration, share knowledge, and build connections among the next generation of allocators shaping the future of private markets.
In this piece, Harry and Daniel share the goals driving EELP’s creation, what makes the group different, and what brand builders and capital raisers should know about engaging with this influential new cohort of LPs.
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The Emerging European Limited Partners (EELP) is a community of private market allocators based across Europe. Explore more on their website here.
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Co-Founder
Investment Professional at the Church Commissioners for England
Based in London
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Co-Founder
Investment Professional at M&G Investments
Based in London
The Five Goals of EELP
At its core, EELP is about unlocking the power of collaboration. EELP was established to create a space for younger allocators in their 20s and 30s to share best ideas, educational resources, and build meaningful networks among peers navigating similar challenges and opportunities.
It’s also designed to be inclusive, yet exclusive - a place that brings together institutional-grade LPs to have high-quality conversations without the “noise” of broader groups.
Another key focus area is improving how allocator teams operate day-to-day. As Harry explains, “Allocator teams are often thinly staffed, deal with huge levels of inbound, and have access to ‘near-infinite’ private data. How to best leverage technology to harness this is an evolving art.”
EELP is helping uncover best practices in ‘the business of being an LP,’ creating space for members to learn from one another’s systems and approaches.
The group also thrives on sharing knowledge that tests the status quo. Guest speakers have been intentionally selected to challenge “taken-for-granted truths” in private markets, sparking debate and new ways of thinking among members.
What Brand Builders & Capital Raisers Should Know
EELP isn’t just shaping how allocators connect, it’s also changing how GPs should think about reaching them.
As Harry notes, “LPs are an over-marketed to demographic. Given this saturation, novel approaches and a customised form of sales is essential in standing out.” For IR and marketing professionals, this means relevance and authenticity matter more than ever.
It’s also worth remembering who’s driving the work behind the scenes. As Daniel highlights, “It is often the junior and mid-level members of the team that are doing the hard yards on the investment diligence.” These emerging LPs may not always have final sign-off, but they play a crucial role in shaping investment decisions.
When it comes to content, Harry and Daniel are clear: meet LPs where they are. “Produce content on relevant channels. Millennials love podcasts!” they say. While a lot of LP research today is inbound-led “forced digestion,” podcasts offer an easy-to-access, on-demand format that lets allocators “opt in” to hearing a GP’s story.
And while London remains a must, the European LP community has more similarities than differences. Harry and Daniel point to several under-travelled geographies with real allocator depth — “think Milan.” For marketers, this represents both a challenge and an opportunity to expand outreach beyond the usual circuits.
Why It Matters
As the next generation of LPs builds influence across Europe, initiatives like EELP are shaping not just how allocators learn and collaborate, but how they engage with the wider GP community.
For GPs, understanding their world means more effective storytelling, more resonant outreach, and ultimately, more meaningful relationships.
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