Today, we’re sitting down with Henry Tobias Jones, Global Head of Content and Head of ThinQ at EQT Group. Henry brings a different kind of energy to content in private markets, with a background that spans consumer & retail (Dyson & John Lewis), tech (the AI podcast The Robot Brains), and now private equity.

At EQT, Henry has elevated the role of content, reshaping how one of Europe’s biggest private markets investors shows up in the world – through storytelling, social media, and a clear, human point of view. Let’s get into it.

Welcome to Private Equity Marketeer’s Raising the Brand, where we delve into the stories and strategies behind the leading brand builders & capital raisers in private markets. In this series, we highlight the creative minds and strategic thinkers who are redefining how private market firms connect with their audiences, build trust, and tell their stories.

Today, we’re joined by Maude Delice. Maude most recently served as Managing Director at Arkview Capital, where she played a pivotal role in investor relations and capital formation. Prior to that, she spent over seven years at Auldbrass Partners, rising from Investor Relations Associate to VP of Investor Relations, where she led fundraising initiatives, built relationships with LPs, and drove strategic marketing efforts.

Welcome to Private Equity Marketeer’s Raising the Brand, where we delve into the stories and strategies behind the leading brand builders & capital raisers in private markets. In this series, we highlight the creative minds and strategic thinkers who are redefining how private market firms connect with their audiences, build trust, and tell their stories.

This week we’re joined by Yasmine Lacaillade, Founder & Managing Partner at Sinefine. Sinefine connects limited partners with best-in-class venture firms. Their core focus is on firms with women in leadership roles delivering superior returns.

Welcome to Private Equity Marketeer’s Raising the Brand, where we delve into the stories and strategies behind the leading brand builders & capital raisers in private markets. In this series, we highlight the creative minds and strategic thinkers who are redefining how private market firms connect with their audiences, build trust, and tell their stories.

Today, we’re joined by Natasha Azar. Natasha is Vice President of Investor Relations at OMX Ventures and is responsible for leading capital formation and managing LP relationships for the funds.

Welcome to Private Equity Marketeer’s Raising the Brand, where we delve into the stories and strategies behind the leading brand builders & capital raisers in the private markets. In this series, we highlight the creative minds and strategic thinkers who are redefining how private market firms connect with their audiences, build trust, and tell their stories.

Today, we’re joined by Christine Anderson, Global Head of Corporate Affairs, and Catherine McNulty, Global Head of Marketing, who have been pivotal to the effort of crafting and amplifying Blackstone's voice. In this interview, they share insights and perspectives on how Blackstone raises its brand, builds lasting value, and sustains growth.

Welcome to Private Equity Marketeer’s Raising the Brand, where we delve into the stories and strategies behind the leading brand builders & capital raisers in the private markets. In this series, we highlight the creative minds and strategic thinkers who are redefining how private market firms connect with their audiences, build trust, and tell their stories.

Today, we’re joined by Allen Plummer, Global Head of Content at Carlyle. From leading an organization of over 50 content creators, designers, and communication professionals at Vanguard to evolving Carlyle’s global content strategy, his journey is a masterclass in storytelling, brand building, and creative leadership.