Making the Most of SuperReturn Europe 2025
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Contact us to meet at SuperReturn Europe 2025.
SuperReturn Europe (formerly known as SuperInvestor) is back, this time in Amsterdam, drawing over 1,500 senior private capital professionals, including 500+ LPs and 750+ GPs.
With days packed with sessions, side events, and meetings, the difference between simply attending and truly leveraging SuperReturn lies in preparation. Here’s how to make your time in Amsterdam count.
1. Start Early: Lock In Key Meetings
SuperReturn’s ConnectMe app is now open, use it early to identify LPs and GPs you want to meet.
Prioritize your top 10–15 targets.
Cross-check with LinkedIn to align with existing contacts.
LPs’ diaries fill quickly, so thoughtful, early outreach beats last-minute scheduling.
2. Build Visibility Before You Arrive
SuperReturn generates huge digital engagement across LinkedIn and X each year.
Announce your attendance.
Share speaking slots or panels, tagging SuperReturn and co-panelists.
Post concise, visual updates during the event - takeaways, photos, or key quotes.
Visibility before and during the event amplifies reach long after the closing remarks.
Mashid Mojabi, Policy Lead, Nederlandse Vereniging van Participatiemaatschappijen (NVP)
Schedule your meetings ahead of time and have your pitch ready at any time whether thats in the coffee queue or in the crowd of a panel, you never know when the next opportunity presents itself.
3. Use On-Site Time Strategically
The Hotel Okura layout lends itself to spontaneous networking. Keep flexible time blocks in your calendar.
If hosting, opt for an intimate breakfast or evening drinks with clear invite criteria, exclusivity wins over scale.
4. Amplify Thought Leadership
If you’re speaking, prepare key soundbites and align visuals with your marketing team.
Keep to 2–3 takeaways that position your firm as insightful, not self-promotional.
Post a thank-you with a photo or quote within 24 hours of your session.
Repurpose content post-event, turn insights into a short article or investor note.
Approach it as a campaign: before, during, and after.
5. Follow Up While It’s Fresh
Within a week:
Send personalized follow-ups (“Great to meet you at SuperReturn, following up on our chat about X”).
Connect on LinkedIn with a note.
Hold a short team debrief to summarize who met whom, what was discussed, and next steps.
The value of SuperReturn comes alive in the follow-up.
2025 Official Side Events
Link to side events.
🥂 Women in Finance SuperReturn Networking Event
Connect with senior women shaping the future of private capital.
Location: De Duvel
When: Tuesday, 4 November | 6:00–8:30 pm
🏃♀️ POLARIS Sightseeing Run
A scenic run past Amsterdam’s landmarks — from the Amstel to Museumplein.
Meeting Point: Hotel Okura Amsterdam
When: Wednesday, 5 November | 7:00 am
Length: 6km (Leisure) or 8km (Sport)
(To host your own side event, apply via the official SuperReturn Europe site.)
Where to Meet: Coffee & Breakfast Near Hotel Okura
Ideal for catch-ups:
Omelegg (De Pijp): Friendly, hearty breakfasts just five minutes away.
Bakers & Roasters: Bright, lively café with top-tier coffee.
Le Camelia (Hotel Okura): On-site buffet breakfast — perfect for convenience.
Weekend Wind-Down: Quick Getaways from Amsterdam
If you’re extending your stay, these Dutch gems offer a welcome change of pace:
Utrecht (20-25 min by train): Canals lined with cafés, a smaller Amsterdam.
Rotterdam (34 min by train) - architecture and nightlife.
Giethoorn (2 hrs by train or car): this village of canals and thatched cottages is an idyllic spot.
After Amsterdam: Share and Compare
Once home, share your impressions on Private Equity Marketeer - the community hub for honest, peer-driven event reviews and insights from brand builders and capital raisers.