The Art and Craft of Investor Events
Coming Summer 2026
An on-demand course for private markets professionals who plan, run, and own investor events - from LP days to annual meetings, roadshows to roundtables. In partnership with FinEvents.
5
Modules
2.5+
Hours of Content
6
Practitioner Speakers
On-Demand
Our Official Course Partner
Most people who run investor events learn on the job. They inherit a format, copy what's been done before, and figure out the gaps when something goes wrong. The craft behind a well-executed LP day or annual meeting — the sequencing, the room dynamics, the brief that makes a speaker actually useful — rarely gets written down anywhere.
The Art and Craft of Investor Events is built to change that.
Across a series of on-demand modules, you'll hear from practitioners who have designed and delivered investor events at every scale — from intimate roundtables to flagship annual meetings and multi-city roadshows. Each session surfaces the practical knowledge that usually lives only in someone's head: how to brief a GP partner, how to build a run of show that holds together under pressure, how to make an LP feel seen rather than processed. Developed in partnership with FinEvents, the course draws on deep operational expertise from professionals who have made every mistake worth making — and learned what actually works.
Whether you're planning your first LP day, rethinking a format that's gone stale, or building the internal case for why investor events deserve more strategic attention — this course gives you the framework, the instincts, and the language to run events your LPs remember for the right reasons.
Course Overview
Connect with peers
A trusted space for brand builders & capital raisers in the private markets.
- Monthly virtual coffee chats (1:1 matching)
- Local chapter events (NYC, London, etc.)
- Our Community Hub in Slack (secure business+ license)
Learn from those who have been there and done that
Practical lessons from active practitioners across the capital lifecycle.
- Always Be Fundraising (full-cycle playbook)
- Private Wealth chapter
- Future course releases included
- Operator-led sessions and practical frameworks
Tools, data, and templates you can apply immediately
Stop starting from scratch. Benchmark and build with leverage.
- GP Brand Directory + benchmarking tool
- Marketing & IR tech directory
- Industry events calendar + community reviews
- Pitch decks used by other GPs + templates
More Than a Course
When you sign up for The Art and Craft of Investor Events, you’re not just taking a course, you’re gaining access to Private Equity Marketeer, the only community built exclusively for brand builders and capital raisers in the private markets.
Your enrolment unlocks a full suite of resources designed to help you stay sharp, stay connected, and stay ahead:
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![Andrew Darcovich]()
"If you're serious about mastering the art of marketing and IR in PE, this is the community to be in. It's a game-changer and the insights garnered are unmatched."
Andrew Darcovich, Head of Investor Relations, Alpha Edison
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![Lauren Sharman]()
"Private Equity Marketeer is a high-caliber community where brand builders and capital raisers come together to share insights, strategies, and tools tailored to the unique challenges of this big niche. Count me in!"
Lauren Sharman, Chief Marketing Officer, Scottish Equity Partners
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![Supriya Agarwal]()
“Communities are the metaphorical 'dark web' in marketing. Think connections, collaboration, peer learning, insights and feedback in multiple areas such as content, advertising, email marketing, events and tech stack. Whether you are new to private markets marketing or an experienced professional, Private Equity Marketeer has something for you!”
Supriya Agarwal, Director of Marketing, SOSV
