Always Be Fundraising

In private markets, the phrase "Always Be Fundraising" isn’t just a catchy slogan, it’s a mindset that distinguishes top-tier brand builders & capital raisers from peers.

There’s a temptation to think the work is done once a fund is closed and the last ink is dry on the final subscription. But the truth is, fundraising never stops.

In Always Be Fundraising, you’ll learn how to navigate the full fundraising lifecycle, from your go-to-market strategy to building lasting LP relationships, with insights from experienced brand builders, capital raisers, and limited partners.

Always Be Fundraising Speakers

Course Overview (scroll down for the outline)

The most successful firms recognize that capital formation is not a one-time transaction, it’s an ongoing process of nurturing relationships, maintaining visibility, and delivering value to current and potential investors. It’s about building a long-term narrative that resonates with LPs at every stage of the fund lifecycle.

Think about it:

Every interaction with an LP, whether it's a quarterly update, a coffee chat, or a conference presentation, is an opportunity to strengthen trust.

Every piece of content you create - whether it's quarterly market insights, a portfolio company update, or an LP performance report - reinforces your expertise and credibility.

And every decision you make today, from what deals to do to team building, influences the story you'll tell when you're back in the market raising your next fund.

This is why the best fundraisers operate with a dual focus: closing the current vehicle and strategically positioning for the next one. In Always Be Fundraising, we’re going to dive into how to adopt and implement this mindset, how to build a continuous feedback loop between fundraising, marketing, and relationship management so you can stay top-of-mind with your investors and keep the momentum going, fund after fund.

Matt Curtolo

To give you a sense of where I’m coming from, I’ve spent the past 20 years as an LP, meeting with hundreds of GPs, reviewing thousands of pitches, and investing through multiple cycles. I don’t claim to know everything, but I’ve seen a lot—what works, what doesn’t, and how great IR folks stand out.

Join the Waitlist

Our courses are available to all Private Equity Marketeer community members alongside many other benefits. Be notified of the Always be Fundraising course launch by completing the form below and click here to learn more about our community.

Course Outline

  • From go-to-market prep to final close, learn what works best to streamline your process.

    What You’ll Learn:

    • Set your fund’s size, terms, and positioning before launch 

    • Develop your "ICP" and prioritize the right LPs

    • Build a strong LP pipeline using best-in-class tools and platforms

    • Develop a compelling narrative around “Why Us” - with the right mix of data and storytelling

    • Know what LPs are looking between Fund I and Fund X

    • Prepare a clean, compelling data room and fundraising materials

    • Optimize project management with process and internal resources

    • Create urgency through structured timelines and milestones

    • Hit first close and use it as a momentum driver

    • Drive LP decisions using co-investments and other creative tactics

    • Use momentum and scarcity to guide LPs toward final commitments

    • Plan what happens the day after you close

  • Because successful fundraising never stops.

    What You’ll Learn:

    • Stay top-of-mind with LPs between fundraises 

    • Create a consistent, transparent communication plan that resonates with LPs

    • How to turn your LPs into your most effective advocates 

    • Create formal and informal feedback loops with LPs

    • Strategically blend in-person and virtual to enhance engagement

    • Build a strategic LPAC and use it to its fullest

    • Deliver high-impact AGMs that inspire and inform

    • Measure LP sentiment, satisfaction, and brand perception

    • Understand how LPs view your peers—and what that means for you

    • Build scalable content strategies without losing a personal touch

    • Educate LPs while elevating your brand presence

    • Design events that drive real ROI, for both sides of the table

🎓 More Than a Course

When you sign up for Always Be Fundraising, you’re not just taking a course, you’re gaining access to Private Equity Marketeer, the only community built exclusively for brand builders and capital raisers in the private markets.

Your enrollment unlocks a full suite of resources designed to help you stay sharp, stay connected, and stay ahead:

  • Join a community of brand builders & capital raisers in the private markets
    Connect with peers, swap playbooks, and benchmark strategies with leading brand builders & capital raisers

  • Pitch Decks + Templates
    Browse real decks that have raised millions (and billions), plus access dynamic slide templates to give your story a head start.

  • Tech Directory
    Discover the tools that top firms actually use, complete with peer reviews and use cases tailored for our industry.

  • Industry Events Calendar (with peer reviews)
    Stay in the know with our curated calendar of industry events, including intel on the number of LPs and peers are attending.

  • Artifacts Library
    Templates, guides, resources - so you never have to start from scratch again.

  • PR & Marketing Agency Directory
    Find the right partner from our curated list of agencies that specialize in private equity brand building and comms.

  • Andrew Darcovich

    "If you're serious about mastering the art of marketing and IR in PE, this is the community to be in. It's a game-changer and the insights garnered are unmatched."

    Andrew Darcovich, Head of Investor Relations, Alpha Edison

  • Lauren Sharman

    "Private Equity Marketeer is a high-caliber community where brand builders and capital raisers come together to share insights, strategies, and tools tailored to the unique challenges of this big niche. Count me in!"

    Lauren Sharman, Head of Platform, One Peak

  • Supriya Agarwal

    “Communities are the metaphorical 'dark web' in marketing. Think connections, collaboration, peer learning, insights and feedback in multiple areas such as content, advertising, email marketing, events and tech stack. Whether you are new to private markets marketing or an experienced professional, Private Equity Marketeer has something for you!”

    Supriya Agarwal, Director of Marketing, SOSV