Always Be Fundraising
Learn from the industry’s leading brand builders & capital raisers.
In private markets, the phrase "Always Be Fundraising" is a mindset that distinguishes top-tier brand builders & capital raisers from peers.
There’s a temptation to think the work is done once a fund is closed and the last ink is dry on the final subscription. But the truth is, fundraising never stops.
In Always Be Fundraising, you’ll learn how to navigate the full fundraising lifecycle, from your go-to-market strategy to building lasting LP relationships, with insights from experienced brand builders, capital raisers, and limited partners.
Course Overview
“I am starting to do the Always Be Fundraising course and just want to say this is incredibly intriguing!”
Allison Kanter, K Street Capital
“I’ve completed the Always Be Fundraising course. My biggest takeaway; IR isn’t just about fundraising. It’s about trust-raising. IR is the longest game in finance.”
Deepa Balji, B Capital
Andrew Darcovich · Alpha Edison
Pipeline Development: Building Top of Funnel
Build trust, prioritise outreach, and create a durable fundraising pipeline.
Kelly O'Kane · IVP
Going to Market
Fund sizing, LP perspective, and launching with strategic intent.
Matt Curtolo
Crafting the Narrative
Make your story memorable, repeatable, and credible with LPs.
Kathryn Pothier · Epiris
Open the Gates
Run strong first meetings and follow-ups with focused transparency.
Ashton Rosin · FirstMark
Setting the Timeline
Create urgency without pressure and run a clean fundraising process.
Chris Doppman
What Happens After a Final Close?
Onboard LPs well, set communication cadence, and maintain momentum.
Lisa Cawley · Screendoor
Keeping Your LPs Happy
Build long-term partnerships through cadence, transparency, and trust.
Chris Schelling · Aksia
Strategic LPAC Construction & Utilisation
Turn LPAC governance into a high-value strategic feedback loop.
Matt Curtolo
Mastering the AGM from an LP Perspective
Design AGMs that strengthen relationships and support re-underwriting.
Allen Plummer · Carlyle
Effective Content Strategies
Build a content engine with authenticity and a clear point of view.
Natasha Azar · OMX Ventures
In-Person Interactions
Make roadshows and conferences worth the investment.
On-Demand Courses
Learn from top investor relations and marketing pros. Start with Always Be Fundraising, your full-cycle playbook.
Templates & Playbooks
Pitch decks, checklists, and other artifacts you need to stop starting from scratch.
Peer-Powered Directories
Industry events, marketing & IR tech, and agency directories — all reviewed and ranked by the community.
Monthly Coffee Chats
Get matched with a peer for a 15-minute chat. Share ideas, challenges, and strategies.
Slack Community
Join private conversations with IR and marketing pros from across the private markets.
More Than a Course
When you sign up for Always Be Fundraising, you’re not just taking a course, you’re gaining access to Private Equity Marketeer, the only community built exclusively for brand builders and capital raisers in the private markets.
Your enrollment unlocks a full suite of resources designed to help you stay sharp, stay connected, and stay ahead:
-
![Andrew Darcovich]()
"If you're serious about mastering the art of marketing and IR in PE, this is the community to be in. It's a game-changer and the insights garnered are unmatched."
Andrew Darcovich, Head of Investor Relations, Alpha Edison
-
![Lauren Sharman]()
"Private Equity Marketeer is a high-caliber community where brand builders and capital raisers come together to share insights, strategies, and tools tailored to the unique challenges of this big niche. Count me in!"
Lauren Sharman, Chief Marketing Officer, Scottish Equity Partners
-
![Supriya Agarwal]()
“Communities are the metaphorical 'dark web' in marketing. Think connections, collaboration, peer learning, insights and feedback in multiple areas such as content, advertising, email marketing, events and tech stack. Whether you are new to private markets marketing or an experienced professional, Private Equity Marketeer has something for you!”
Supriya Agarwal, Director of Marketing, SOSV
