Two Years of Private Equity Marketeer

Two years ago this week, I left my role as Head of Marketing, Investment Management Insights at Nasdaq to build something that didn't yet exist: a community and platform for brand builders & capital raisers in the private markets.

The idea was simple. Somewhere to put the questions that never make it into a textbook to peers who'd know the answer. Which industry events are worth attending? Which CRM is everyone using and rating? We're both heading to SuperReturn, shall we grab a coffee?

Two years on, that home is real. Today PEM is trusted by exactly those professionals, from the largest buyout managers to emerging VCs. And to mark the anniversary, we're launching the biggest step forward in our short history.

Introducing Private Equity Marketeer 2.0

PEM 2.0 brings everything under one roof, structured around three questions our members ask again and again: How do I build a brand that raises? How do I learn the craft faster than trial and error allows? How do I grow my network, my reputation, and my pipeline? Every course, resource, and connection now sits under Build, Benchmark, or Learn.

Explore it all below, and thank you to our members, partners, and supporters for giving us every reason to build the next two even bigger.

-Job Sanderman, Founder of Private Equity Marketeer

Our New Platform

Two years in, we rebuilt PEM from the ground up - everything for brand builders & capital raisers in the private markets, in one place.

Plus the moments that bring it to life: monthly coffee chats and live events, from breakfasts to roundtables.

One home for raising capital and building a brand in private markets.

It includes:

42 LPs
31 LPs
peers already going

Events Hub

The industry's events in one view — pricing, the number of LPs attending where available, and more. Our travel network shows which peers are already there.

5,000+GPs tracked
~500 rebrand case studies

GP Brand Directory

Brand metrics for 5,000+ GPs, including LinkedIn follower data, alongside nearly 500 rebrand case studies.

Pitch Deck Library

A curated library of real pitch decks from leading GPs, plus slide templates to give your next presentation a head start.

Q1
Q2
Q3
Q4

Marketing Plan Builder

Create a strategic annual marketing plan ready to share with your team and leadership — a clear framework built for private markets.

★★★★
★★★★★

Private Markets Technology Directory

A curated directory of technology tools built for modern private markets teams, with peer reviews from practitioners to guide your next stack decision.

Fund III, closed.
ON-BRAND · LINKEDIN

Social Card Studio

Design professional, on-brand social images from templates by leading GPs — optimised for LinkedIn and built for the private markets audience.

We introduced the only on-demand courses built for brand builders & capital raisers with with insights from experienced, and active, brand builders, capital raisers, and limited partners.

Kathryn Pothier, Partner at Epiris

One of the best ways to build our skillset is by engaging with others to share innovations, best practices, and authentic advice. This community is built to bring together anyone who wants to be the best we can be at what we do.”

We delved into more stories and strategies behind the leading brand builders & capital raisers in the private markets.

Join the Community

The #1 private, vendor-free, community for Brand Builders & Capital Raisers in the Private Markets