The Art of Building a Different Kind of Private Equity Firm - Bobby Ocampo on Raising the Brand

Welcome to Private Equity Marketeer’s Raising the Brand, where we delve into the stories and strategies behind the leading brand builders & capital raisers in private markets.

We sat down with Bobby Ocampo, Managing Partner at Blueprint Equity. Since co-founding the firm in 2018, Bobby has helped build one of growth equity's standout franchises, partnering with founder-led, capital-efficient enterprise software and technology-enabled services businesses. Earlier this year, Blueprint closed its oversubscribed $333 million Fund III, its largest fund to date, continuing the firm's focus on helping founders scale through hands-on operational support and disciplined growth investing.

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