Raising the Brand Live: Henry Tobias Jones on Building EQT’s Content Powerhouse

📍 Home Grown, 44 Great Cumberland Pl, London W1H 7BS
🕛 October 3, 2025 | 8am - 10am

A behind-the-scenes look at how one of the world’s leading private equity firms is rethinking content, community, and brand in the private markets. Limited to 18 attendees.

About Henry Tobias Jones

Henry Tobias Jones is the Global Head of Content at EQT, one of the world’s largest private markets firms with +$260BN AUM. In the not-too-distant past, he managed all of the +1M content assets per year at John Lewis (yes, the Xmas ad place). And before that he was a journalist at the Evening Standard and Dyson’s editorial director.

  • Private Equity Marketeer events are only open to active private fund professionals unless otherwise stated. Our events are designed for:

    • Marketing, communications, and investor relations professionals in the private markets.

    • Those seeking real, peer-to-peer insight rather than generic panels.

  • We’re capping attendance at 18 people to ensure a high-quality, interactive conversation.

  • Yes, there’s open networking before and after the main conversation.

  • No, the breakfast will be conducted under Chatham House Rule to encourage open discussion.

  • Yes, but they’ll need to register separately.