Ask an AI tool to name the top mid-market buyout managers in Europe, and the answer gets assembled from what's been published about each firm - news coverage, thought leadership, public web content the models are trained on and increasingly pull in live.

What does this mean for an industry built on discretion?

Alex Gorokhov of Peregrine Communications joins us to unpack what this means for PR in private markets: why a firm's earned media now shapes how AI describes it to the market, how far AI-influenced perception has already moved into the LP funnel, and what a Head of Marketing or IR should do about it.

What we'll cover:

• Whether the "say less" instinct has tipped from prudent to costly

• How to brief a PR programme when published content shapes both human and AI perception

• Executive visibility and thought leadership

• The communications mistakes Alex sees most during fundraising, leadership change, and M&A

• One action you can take this week to improve how your firm shows up in AI