Zero to One Year of Private Equity Marketeer

There’s no standard path into this work. Most of us didn’t major in fundraising, or study brand strategy for institutional capital. We figured it out as we went, with a lot of trial, a little error, and the generosity of peers.

That’s why Private Equity Marketeer exists. Not to shout advice, but to share what’s working. To bring the right people together. To open up the closed-door conversations.

In the past year, this community has taken shape through your contributions.

Thank you for being part of it. Whether you joined in week one or just yesterday, we’re glad you’re here.

We’ve gone from zero to one. And we’re only just getting started. Next up: more chapters for our flagship course, Always Be Fundraising, new ways to connect with peers, and plenty more in the pipeline.

A special thank you to our Advisory Council, members and Year 1 Partners, Dakota & Vestlane

Below, you’ll find some of the highlights from our first year, the stories we’ve told, the people we’ve brought together, the resources we’ve built for brand builders and capital raisers like you, and an exclusive look at the top firms by LinkedIn follower growth using our new dataset available to members of the community.

With appreciation,

Job Sanderman | Founder, Private Equity Marketeer

We delved into the stories and strategies behind the leading brand builders & capital raisers in the private markets.

  • Raising the Brand with Carlyle

    Allen Plummer | Carlyle

  • Raising the Brand with Blackstone

    Catherine McNulty & Christine Anderson | Blackstone

  • Raising the Brand with EQT

    Henry Tobias Jones | EQT Group

  • Kelly Wiarda | Grand Ventures

  • Raising the Brand with Oaktree

    Lindsay DeLarme | Oaktree

  • Raising the Brand with Maude Delice

    Maude Delice

  • Raising the Brand with OMX Ventures

    Natasha Azar | OMX Ventures

  • Raising the Brand with Future Standard

    Stephen Tisdalle | Future Standard

Explore Raising the Brand

Andrew Darcovich, Head of Investor Relations and Business Development, Alpha Edison

“If you're serious about mastering the art of marketing and IR in PE, this is the community to be in. It's a game-changer and the insights garnered are unmatched.”

We introduced the only on-demand course built for brand builders & capital raisers with with insights from experienced, and active, brand builders, capital raisers, and limited partners.

We introduced Coffee Chats, with over half of the community taking part

One-Year Anniversary Exclusive: The Top Firms by LinkedIn Follower Growth (Past 30 Days, by Category)

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The #1 private, vendor-free, community for Brand Builders & Capital Raisers in the Private Markets