Calculate event ROI leveraging our calculator below.

This tool helps you measure the return on investment (ROI) of attending private capital events. It translates event spend into clear outcomes, including estimated meetings, cost per LP exposure, and projected capital raised.


You can tailor the results by adjusting the event parameters on the left.

Scroll down for a quick guide on how to get the most out of the calculator.

  • This calculator helps IR & marketing professionals as well as emerging managers understand the return on investment (ROI) from attending or sponsoring an event.

    It translates your event spend into meaningful outcomes like LP meetings, projected capital raised, and marketing efficiency metrics.

  • Costs can include:

    • Sponsorship fees

    • Booth costs

    • Flights, hotels, meals

    • Staff time and travel

    • Marketing materials

    This total gives you a more accurate view of your real ROI.

  • This is the percentage of LPs you expect to meet with at the event. For example, if you’re targeting 100 LPs and expect to convert 25 into meetings, your meeting conversion rate is 25%.

  • It multiplies:

    • The number of meetings expected,

    • By your close rate (% of meetings that lead to commitments),

    • By the average LP commitment size (called "bite size").

    This gives you a rough estimate of capital raised as a result of the event.

  • CPM is a common advertising metric that allows you to assess the cost-efficiency of your event exposure. While events aren’t purely brand plays, this metric helps Heads of Marketing compare events to:

    • Paid ads

    • Sponsored content

    • Media buys

    • Digital campaigns

    If your CPM is high, there may be lower-cost options for achieving similar brand visibility. On the other hand, if CPM is low and the audience is targeted, it can validate the event as a high-impact branding channel.